This month, Coty Beauty launches the new fragrance, Closer by Halle Berry. Berry says, “I wanted to create a unique fragrance for women that would also appeal to men.” She says, “Scent is very closely linked with desire and attraction and I love the idea that a fragrance can bring a man and a woman together. Closer creates a new level of intimacy through the power of scent.”

The fragrance is described as “a rare blend of feminine and masculine notes, creating an intriguing scent that is as alluring for men as it is for women.” Master perfumer Jacques Cavallier created the scent, incorporating mimosa, one of Berry’s favorite flowers.

Just as the fragrance has an appeal that extends to both men and women, so too does the packaging design. Both the prism-shaped bottle and the carton are decorated with intricate lines that allude to the contours of the male and female body.

In the advertising campaign photographed by Alexei Hay and directed by Francis Lawrence, Halle Berry plays with the same gender roles of her fragrance. Donning a man’s white oxford button-down accented with her monogrammed initials and tie, Halle stands amidst a pair of bare, muscular male arms wrapped around her body.